Monday, September 30, 2013 – 8:30 AM
Jason Ryan Dorsey
Author & Millennials Generation Expert
Millennials: A Whole New Perspective on the Most Influential Generation of Shoppers
Description: We work in a time of unprecedented generational challenge and change in the grocery industry. Four generations in the workforce. Five generations in the marketplace. And making matters worse, there is a tremendous amount of misinformation around generational differences—especially Millennials. What we know for a fact: Strategies that work for one generation can be a complete turn-off for others. This generational divide makes your job more difficult and more important than ever.
In this provocative presentation, bestselling author Jason Dorsey exposes new generational truths about Millennial shoppers that directly impact leaders like us. Jason shares surprising data, firsthand stories, and step-by step actions. We can rely on these actions to drive communication, customer engagement and much, much more.
Arrive early because you want to hear why Gen Y doesn’t like vowels and the one tool Baby Boomers never leave home without. You’ll also instantly discover why Jason Dorsey has earned 1,000 standing ovations and been featured on 60 Minutes, 20/20, and The Early Show.
Speaker Bio
Recognized as The Gen Y Guy®, Jason is an acclaimed keynote speaker, bestselling author, and award-winning entrepreneur. His trademark speaking style—which doesn’t include PowerPoint—has taken him to all 50 states and as far away as Egypt, Finland, Spain, and India. Fortune 500 clients repeatedly hire Jason because his message is engaging, actionable, and bottom-line focused. The numbers speak for themselves: 2,000 speeches in 14 years—and standing ovations from audiences as large as 13,000.
A proud member of Gen Y (who texts his mom every day), Jason has been featured as a generational expert on 60 Minutes, 20/20, The Today Show, The View, in Fortune Magazine, The Wall Street Journal and over 100 other media outlets. Jason draws on his unique perspective as a member of Gen Y who has spoken with 400,000 of his peers on issues ranging from workplace beliefs and education preferences to online shopping habits.
