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REACHING FOR THEIR HEARTS BEFORE THEIR WALLETS: FIVE WAYS TO GROW CONSUMER LOYALTY

Description: Consumers – especially those in the Millennial generation – are savvier and less brand loyal than ever before. The “Great Recession” motivated value-seeking behaviors and encouraged fickle bargain shoppers to jump from store to store and brand to brand for better deals. What’s more, the amount of options consumers have at the grocery store has grown more than 50% over the past ten years, partially thanks to the growth of private label, organics, and other specialty items (FMI).

So, what can brands do to inspire customer loyalty in such a competitive environment? More than specials or coupons or other common sales tactics, it’s a deep, personal connection that makes consumers fall in love with a brand; and retailers want to be your partner in deepening that connection with consumers. Join our discussion to better understand the grocery retailer’s perspective on how to build loyalty in their stores, and ways CPG manufacturers can collaborate with retailers for optimal success. You’ll take away five actionable learnings to impact your marketing and your business.

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E-COMMERCE IMPACT ON RETAIL

Description: Groceries are everywhere and shoppers have more choices than ever as to where and how they want to buy them. Recognizing this new world order it is essential that retailers understand the impact and have a strategic plan on how to manage and incorporate e-Commerce into their business. The objective of this round table is to discuss the following:

· Industry trends

· What are best practitioners doing – Strategy, Price, Promotion and Assortment

· .com Effect of Amazon, Walmart, Peapod, Netgrocer and more are having

· Delivery models, associated costs and benefits

· Shopper Communication and driving brand/banner equity

· Technology applications and their impact

Those who join and participate in our discussion will walk away with an understanding of the importance of e-Commerce and its business impact.

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CONNECTING WITH THE “NEW” BOOMERS – A CASE STUDY

Description: The consumer is changing – from baby boomers to Millennials the grocery industry is being challenged to evolve to keep up with these changes. The large baby boomer population has proven to have an increasing interest in their health and wellness as they continue to age. In this session we’ll use the Palm Springs region as a case study to discuss those lifestyle and purchasing trends of Baby Boomers as it relates to their health and well-being.

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LEGISLATING HEALTHY EATING CHOICES

Description: California’s retail grocery industry is the single greatest source of healthy, wholesome food for California consumers. Increasingly, grocery companies are partnering with dieticians, local health organizations, advocacy groups, and nutrition rating companies to voluntarily enhance health, nutrition, and food prep education and guidance for consumers. Likewise, food manufacturers have made major commitments to improving the nutrient content in the food they product. Sugar and salt content have been dramatically reduced in recent years with significant efforts underway to make even more improvements in both food content and simplicity of information available to consumers.

And yet, policymakers continue to push punitive measures in an attempt to “clean up” the retail food industry and ensure consumers have healthy food options and access to information about the choices they have. This discussion will focus on reconciling the disparity between what is happening in the industry and the perception of many policymakers. Can our industry be doing more to showcase our efforts? Is there a way to reframe the conversation to one of helping consumers take advantage of the many resources already available? Can our industry move from a position of reaction to leadership?

Join the discussion. Bring your ideas and best practices.

Speaker Bio