Tuesday, October 1, 2013 – 12:00 PM
– Sponsored by the California Table Grape Commission
David Selinger
CEO & Co-Founder, RichRelevance
EMERGING RETAIL TECHNOLOGY
Description:
Emerging technology is influencing the grocery industry like never before. Modern day shoppers, especially digital natives such as the Millennials, are utilizing technology to make purchase decisions and disrupting traditional shopping patterns. Mobile, social, e-commerce, big data, analytics, personalized loyalty programs… all have great influence on shopper behavior today.
California’s Silicon Valley is home to many established and entrepreneurial companies that are developing the technologies leading to these game changing moments in retail. In this eye-opening presentation, David Selinger, the high-tech entrepreneur responsible for leading the development of Amazon.com’s highly-effective personalization software, will explore how technology is influencing the way people shop and explain how retailers can connect with this next generation of shoppers.
David will also sit down for a fireside chat with an executive from Square Inc., a Silicon Valley startup developing mobile wallet & mobile register technology, to discuss their innovations specific to grocery and how it can improve the experience for customers and make transactions faster and more efficient.
Speaker Bio
David Selinger founded RichRelevance in 2006 to give retailers and brands the most advanced personalization platform for turning customer data into extraordinary consumer experiences. Under his leadership, RichRelevance has grown to serve the world’s largest retailers and brands and ranks #1 for personalization in both the Internet Retailer 500 and Internet Retailer EU 250.
An early data sciences pioneer, David previously led the R&D arm of Amazon’s Data Mining and Personalization team where he increased Amazon’s annual profit by over $50 million (25% of US profit, 2003). He also co-founded Redfin, an industry-leading real estate search/brokerage company, and led Overstock’s personalization efforts as VP of Software Development and Data Mining.
David holds a broad collection of standing patents, including over a dozen developed at RichRelevance. He received his BS in Computer Science from Stanford University, is on the board of directors of Potential Energy, and is an advisor to the Family Giving Tree and Solace International.
Gokul RajaramHead of Product Engineering, SQUARE Inc
Gokul Rajaram, Square’s Product Engineering Lead, leads software development for Square Register, a full point-of-sale system for businesses, and other products. He was most recently the Product Director of Ads at Facebook, where he drove product development and execution for Facebook’s advertising products.
Prior to joining Facebook, Rajaram co-founded Chai Labs where he acted as CEO before the company was acquired by Facebook in August 2010. Earlier in his career, Rajaram was Product Management Director for Google AdSense, where he developed software products for millions of small businesses all around the world. Rajaram earned a Masters in Business Administration from MIT Sloan in 2001, a Masters in Computer Science from the University of Texas at Austin, and a Bachelor of Technology in Computer Science from the Indian Institute of Technology Kanpur, where he received the President of India’s Gold Medal for being class valedictorian.
