Sunday, September 29, 2013 – 5:00 PM
– Sponsored by Fresh & Easy Neighborhood Market
Marian Salzman
CEO, Havas PR North America, Chairman, Havas PR Global Collective
TOMORROW TODAY.
Fast. Faster
The Trends Shaping Today’s Major Changes for News, Brands, Retailers, and Cultures
Description: It’s more true than ever that the only constant is change. Take news. Not all that long ago, news was news, facts were facts, and creativity barely entered the picture. Today, real time and creativity are redefining how news is made, consumed and distributed. Twitter is a breaking news source and YouTube is a major news destination. Mobile devices are increasing global news consumption (including long-form journalism) and have spurred the merging of media and commerce. And social news sites might even be making a comeback.
Social platforms are also responsible for major transformations in PR and brand marketing. Consumers are flocking to a wide variety of fast-growing services and sites and smart brands are meeting them there, if not trying to stay one step ahead. These are the 10 social concepts most appealing to top marketers today: social news, mobile messaging, photo messaging, microvideos, photo sharing, social bookmarking, social networking/microblogging, social videos, social fashion, and social commerce/shopping.
But we can’t look only at technology when we want to know what’s next now; understanding universal truths about people and cultures will always help ground trendspotting efforts. Parents want the best for their children, everyone seeks happiness and we all know luxury when we see it, for instance, although definitions of “the best” and “happy” and “luxury” vary by culture. But reverence for the elderly does help bind cultures together, as do sports, music, animals, food and a fear of natural disasters.
So what’s next for grocery retailers, and for shoppers?
Speaker Bio
Named one of the world’s top five trendspotters, Marian was PRWeek’s 2011 PR Professional of the Year and awarded PR News Digital PR’s Best Blog the same year. She is currently one of Business Insider’s 25 Most Powerful People in PR (No. 20). Among Marian’s most famous consumer campaigns are the launch of the metrosexual to create a marketplace for SAB Miller’s Peroni, Pepsi’s “It’s Like This,” and “It’s America Online.” Her most notable campaign in the past few years was Wyclef Jean’s short-lived run for president of his ravaged homeland. Marian co-founded Cyberdialogue—the world’s first online market research company—in 1992.
Before heading Havas PR North America (@havaspr), Marian was CMO at Porter Novelli, CMO at JWT Worldwide and CSO at Euro RSCG Worldwide. She has executed thought leadership, reputation management and social media programs, including heading up the creation of Porter’s pop-up agency Jack + Bill, which in one year won top awards from PRWeek, Bulldog Reporter and SABRE (Superior Achievement in Branding and Reputation). Since she took over at @havaspr in late 2009, the agency has become one of the most awarded of its size.
The author or co-author of 15 books, Marian is a prolific writer and currently blogs for the Huffington Post, Forbes.com and CNBC, plus various company blogs, among others. Her four-part series on the brain for HuffPost won a 2011 Bronze SABRE for Speech or Bylined Article and an honorable mention from the PR News Platinum PR Awards.
In 2012, Marian was a PR juror for the CLIO Awards, part of the international PR jury at the Cannes Lions International Festival of Creativity, and one of the final judges to select candidates for Venture for America, a program for future entrepreneurs modeled after Teach for America.
