Tuesday, October 1, 2013 – 8:00 AM
Juan Carlos Dávila
Senior Vice President & General Manager, Hispanic Market-Center of Excellence
Maria Monistere
Senior Manager for the Hispanic Market Center of Excellence
THE NEW FACE OF HISPANIC CONSUMERS – ARE YOU READY?
Description: Latinos are changing and are no longer just a sub-segment of the economy, but a prominent player in all aspects of American life. While the overall U.S. population is graying, the Latino population remains young and the primary feeder of workforce growth and new consumption. They are getting better educated, technologically savvy and despite the recession, U.S. Latino households that earn $50,000 or more are growing at a faster rate than total households. Nielsen brings to you insights to understand how Latinos are vital to the future of America, and in particular California, where non-Hispanic whites are no longer the majority.
Speaker Bios
Juan Carlos Dávila is the Senior Vice President & General Manager, Hispanic Market-Center of Excellence at Nielsen. During the last twenty-five years, he has helped Fortune 500 and small companies achieve substantial share, revenue and profit growth both in the US and in Latin America. His passion for intelligent, strategic and fact-based multicultural and cross-cultural marketing and business development has put him in charge of regions and business units with full P&L responsibility at companies like Procter & Gamble, Quaker Oats, Bristol-Myers Squibb/Mead Johnson, Wrigley, and now at Nielsen.
Juan Carlos is a dual citizen of the US and Mexico. He earned a BA from DePauw University and an MBA from the University of Chicago.
Maria Monistere is Senior Manager for the Hispanic Market Center of Excellence at Nielsen. She has been with Nielsen for eleven years and was appointed to this role in July 2013.
Maria is an expert in multi-cultural media behavior and provides actionable insights that drive an understanding of the diverse communities that comprise the United States.
While at Nielsen, Maria has held positions of increased responsibility. She started her career as a Membership Representative recruiting Nielsen TV Ratings panel homes with an emphasis on Hispanic households. Having served as a Membership Training instructor, Maria co- developed the curriculum for the recruitment of ethnic households. As a Client Services Executive, she had the opportunity to work directly with Spanish Language broadcasters and networks such as Univision, Telemundo and Televisa.
Most recently Maria has been involved in data analyses and thought leadership pieces with special emphasis on multicultural segments. Some of her work includes:
· From Fútbol to Football: A matter of passion
· The Emerging Hispanic electorate and the presidential debates
· Young Bilingual Latinos: Connected and deeply engaged
Maria is bilingual, English/Spanish, and a dual citizen of the US and Mexico. She earned a Bachelor’s degree in Political Science from the University of North Texas
Steve Junqueiro
President/COO
RETAILER SPOTLIGHT
Description: Save Mart Supermarkets is proud to provide friendly service and fresh, local products at a value for over 60 years. We take pride in creating a quality shopping experience, supporting the communities we serve, and providing a quality workplace. Save Mart Supermarkets, headquartered in Modesto, California, is the largest privately held, independent grocery chain in Northern California operating 226 stores, under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners with 4.3 billion in annual sales. In this supplier only session, Save Mart executives will offer their insights, perspectives, and strategies on Northern California supermarket retailing and marketing.
Speaker Bio
Steve Junqueiro is President and Chief Operating Officer of Save Mart Supermarkets. Steve has been with the company for 39 years, holding operations and merchandising positions ranging from produce clerk, produce manager, produce merchandiser, produce operations supervisor, Director of Produce & Floral, Vice President of Operations and Executive Vice President prior to his current role.
Steve is very active in the food industry; serving on numerous retail advisory boards and association committees. He was Chairman of the Board of Produce Marketing Association (PMA), served on the Produce for Better Health Foundation Board of Directors, and was the 1998 PMA Convention Chairman. He served on the U.S. Secretary of Agriculture’s Fruit and Vegetable Industry Advisory Committee for two terms and was an expert speaker at an international level assisting the USDA Foreign Agriculture Service in projects to Bangkok, Thailand and Manila, Philippines, Malaysia, Vietnam, and India.
Steve serves on the Food Marketing Institute Board of Directors and is Chairman and President of the Western Association of Food Chains. In 2011, he was inducted into the California Grocers Association Educational Foundation Hall of Achievement.
